About Liz Medford

Liz Medford is a mindset coach, business strategist, author, speaker, and founder of UNperfectionism. She helps women pursue their passions without getting stuck in perfectionism, procrastination, and overwhelm.

Liz holds space for her clients to do deep mindset work, uncovering the parts of themselves that are holding them back and cultivating their inner sense of self to guide them toward their goals. She has been featured as a guest expert for the Center for Women and Enterprise, the Women's Rural Entrepreneurial Network, the Hannah Grimes Center for Entrepreneurship, and She Built This.

Liz is a Certified Professional Co-Active Coach (CPCC), a Certified Positive Intelligence Coach (CPQC), and an Internal Family Systems (IFS) parts work practitioner. She is a contributing author to the book Quiet & Badass: Visionary Women Embracing Their Uniqueness to Create Epic Impact. She lives in the White Mountains of New Hampshire and has hiked the hundred highest peaks in New England, twice.

Hey there badass!

You’ve known for years that you don’t want to spend your life trapped in the 9-to-5 grind.

You’ve dreamed of being your own boss getting paid to do work you LOVE on YOUR terms - ever since you opened that lemonade stand back in 3rd grade.

You’ve got a hidden talent that you think you could turn into a business. You would LOVE to spend your days teaching about art, music, fitness, meditation… Or maybe you see yourself as a professional photographer, home decorator, graphic designer, bookkeeper, or writer...

Whatever it is, it’s something you’re passionate about, and you want to share your mad skillz with the world!

(Even though you would never call them mad skillz because you’re super humble and probably don’t even realize how awesome you are.)

(Even though you would never call them mad skillz because you’re super humble and probably don’t even realize how awesome you are.)

But when it comes to actually launching your business and getting paying clients, you’re either:

Wicked overwhelmed and don’t know where to start
Scared of dealing with the legal and financial stuff (LLC? EIN? Whaaat?)
Feeling discouraged because you’ve put up a basic website or social media page for your new biz and you’re getting CRICKETS, not clients

Let me just say: I’ve been there!

And I struggled through that awkward beginning stage of business for waaaaay too long...

Which is why I decided to help women like you learn the mindset and strategies to launch and grow a badass business in just 12 months (WITHOUT getting stuck in perfectionism, procrastination, and overwhelm!).

You’ve probably been scouring all the internet forums, Facebook groups, and free webinars for advice on how to get started.

Maybe you DIY’d a logo and webpage, opened a social media account for your biz, and posted lots of inspirational quotes.

If you’ve made the leap to announce your business to the world, CONGRATS - that is a HUGE step!!!

But you’re feeling frustrated because there is SO much conflicting advice out there…

And when you’ve tried telling people about your new biz, it feels super weird/awkward (“what will they think?”) and you’re not really sure what to say or how to say it.

You’re hearing a lot of “That’s nice...” and not enough of “Oh my god, I NEED that!”

I had recovered to the point that I was ready to get back out into the world, but I knew I couldn’t repeat the toxic patterns I’d experienced before in those “real” jobs.

I knew that for the sake of my physical and mental health, I needed to do work that brought me JOY and that could be done on MY TERMS (like, never setting an alarm again, ever!).

So no matter how impossible it seemed, or how scary, I knew entrepreneurship was the right choice for me.

I dove in and did all the free trainings I could get my hands on...

I DIY’d my website and logo, started a Facebook group, showed up to networking events, printed business cards and t-shirts and tablecloths, and posted ALL the inspirational quotes on social media…

And after 6 months of hustling, I only had ONE paying client.

So I basically gave up (and got really depressed all over again).

But that dream kept poking at me, and I would lie awake all night dreaming of what my business could be...

I couldn’t let it go, so I finally made the leap and invested a bunch of money in a group coaching program.

That’s when things started to shift.

But the program was over in less than 2 months, and my peers and I wondered, NOW WHAT?!?!

One by one, I watched them get stuck and stagnate in the weeks and months after the program ended, with zero clients to show for it.

To keep myself moving forward (so I thought), I just kept signing up for program after program: 8 weeks here, 12 weeks there, repeating a lot of the same concepts and exercises (this also meant: a couple thousand dollars here, a few thousand more dollars there… all on credit cards… before I was EVER making any money).

But these short-term programs never really helped get me past the PLANNING phase and into the DOING phase of business.

I now understood all the things I’d done WRONG when I first launched (like not really knowing who I was helping or how I was helping them)...

But in order to get it all RIGHT, it felt like there was always one more worksheet to fill out, or one more training to complete, before I’d finally be ready to launch (imposter syndrome, anyone?!).

At the time I was in the middle of my life coach training, and I realized that despite all the STRATEGIES I was learning, it was my MINDSET that was holding me back:

Fear of failure
Fear of being seen
Fear of being judged (or worse, judging myself)
Fear of not being good enough

In a nutshell, basically: PERFECTIONISM.

I set out to learn as much about this giant roadblock as I could.

And I decided that if perfectionism was the problem, then UNperfectionism must be the solution.

As soon as I started taking UNperfect action in my business BEFORE I WAS READY, everything changed.

In a matter of months I had dozens of people in my group program, and an engaged membership funneling clients into my 1:1 coaching packages!

And my clients’ lives were being TRANSFORMED before my very eyes - in the middle of a global pandemic.

I was helping women let go of their self-sabotaging behaviors - like perfectionism, people-pleasing, and procrastination - and go after their dreams.

It felt AMAZING!!!!!

All because I finally pushed past my fears (of failure, judgment, etc. etc.) and put myself out there.

When I first launched UNperfectionism.com, it was all about the mindset coaching - letting go of perfectionism and self-judgment to live a happier, more productive life.

But over time I realized that most of my clients were entrepreneurial-minded women who either had a secret dream of being their own boss, or had already launched their business but weren’t making much money (YET).

In our work together they were overcoming their deep mindset blocks and were ready to take action, but they still didn’t know what steps to take in what order (>>THAT part is important!) so they could make their dream business a reality.

In my role as their life coach I wasn’t supposed to tell my clients what to do, even though I had tons of ideas (in life coach training, we were constantly reminded that true coaching is about asking questions, not answering them).

But I also didn’t know where to send them for support building their business. I didn’t want my clients to have to spend tens of thousands of dollars like I did to piece it all together on their own.

Out of my longing to see my clients achieve their entrepreneurial dreams, the BADASS BUSINESS BOOTCAMP was born.

I decided to create the exact program I WISH I’d had during my first year in business - offering my clients a step-by-step blueprint for launching and growing a badass business, with intensive, personalized, ongoing coaching on both mindset and strategy, and an amazing community of other women to support each other along their journey.

What makes this program one-of-a-kind is the combination of expert strategy and mindset coaching for a FULL YEAR to support you not just in the planning but in the DOING of your business - pushing through all the fears that will come up along the way!

(Because yes, launching and growing a business is SCARY - you didn’t sign up for this to stay in your comfort zone!)

It turns out I’m pretty good at this stuff.

Coming from a prior career in teaching and academia, I know how to research, synthesize, and deliver information in a way that cuts through the overwhelm.

And my inner perfectionist consulted ALLLLL the business courses and trainings I’d been through in order to distill the key phases of the business-building process into my Badass Business Blueprint.

(Sidenote: This is not some gimmicky thing where I teach you my ‘ONE PROVEN METHOD’ for success… I show you all the options and help you create a personalized roadmap that’s right for YOU!)

In addition to a decade of experience teaching in public schools, colleges, and universities (fun fact: my trail name is “Teach”... and bonus points if you know what a trail name is!)...

I’ve also earned myself some pretty badass coaching credentials (which represent HUNDREDS of hours of training and practice in helping people overcome their own bullshit).

I am officially a:

Certified Professional Co-Active Coach (CPCC)
Certified Positive Intelligence Coach (CPQC)
IFS Parts Work practitioner

What all that means is that I’m an expert at helping you tap into the energy and dreams of your true SELF and work through the self-sabotaging behaviors that get in the way of who you are meant to be (that’s about as “woo” as I’ll ever get - I promise!).

There are a million self-proclaimed “coaches” out there who have literally ZERO knowledge about the practice and principles of professional coaching (because the industry is totally unregulated).

And the truth is, with the wrong techniques, they can do more harm than good (and actually make you doubt yourself and feel WORSE about your life and business).

So I’m proud to be among the few who have put hundreds of hours of training into honing my craft, learning tools and techniques to cut through all the mindset crap that our brains throw at us.

As an experienced educator and certified coach, I’m here to demystify the whole entrepreneurship thing and guide you through growing your business (while having a lot of FUN along the way!).

When I launched the Badass Business Bootcamp I discovered that this is what I’m MEANT to do - combine my passion for teaching and coaching with my mission to help women achieve personal and financial FREEDOM through entrepreneurship.

No more shitty bosses or booooring meetings!

No more alarm clocks!

No more “workin’ for the MAN!” (literally and figuratively)

And the best part?

I get to help other women achieve their OWN entrepreneurial freedom!

We are a community of badass women striving every day to overcome our fears in the name of personal and professional growth (and I promise you, launching a business is one hell of a personal development journey!).

And we would love to have you join us.

Fun facts about me:

I am an INFJ (Advocate) and Enneagram 1 (Perfectionist… shocker!)
I’m obsessed with Pink Floyd cover bands
I’ve climbed the 100 highest peaks in New England, twice (including a full round in winter)
I’m such a nature geek that I have a favorite scientific name (Nemopanthus mucronata)
My dog Baxter is part mountain goat, part beaver, part groundhog, part kangaroo, part pillow, and 100% BADASS {insert heart emoji}

If you want in on this party… Click below to learn more about the Badass Business Bootcamp!

I'm In!

I can’t wait to see you inside!